Supporting clients to develop considered, sustainable and innovative products

Our mission is to re-invent how the fashion industry and its leadership works with its supply chain to deliver an inclusive and sustainable future for us all.

“As much as 80% of environmental impact is determined at the design stage of a product.”

Ellen MacArthur Foundation

Who We Are…

JOANNA CZUTKOWNA

Founder & CEO

With over 20 years’ experience working in the fashion industry, she has led innovation and product development teams for world-recognized companies. From an early career in fashion buying in the UK, she relocated to Shanghai and oversaw the growth and product development for a range of major high street brands.

She developed insights into every part of the product development process, from ideation to sampling and manufacture. Working directly with the factories gave her hands-on experience in revealing how processes and products could be developed more efficiently and sustainably especially with ever-emerging future tech solutions.

Now UK based with a broad-ranging global view, she specializes in nurturing creative thinking to support business leaders to think differently and push for a more innovative, sustainable and considered approach to product development.

Min Qian

China sourcing partner

Based in Shanghai Min works in the textile industry and specializes in innovative and sustainable material sourcing and development. With over 15 years strong textile and sustainability experience she is passionate about fashion. She is creative and energetic both in life and her work.

Simi Jain Hemrajani

India sourcing partner

Based in Delhi With 20 years of experience in both manufacturing and buying Simi is passionate about sourcing the right product. Her vision is to support ethical Indian manufacturers and to find and collaborate with brands who are transforming to source sustainable and conscious fashion.

Emma McCorquodale-Mann

Creative partner

Based in Manchester With a background and training in textiles and knitwear, fabric development and garment design, Emma’s creative career includes set and prop design, knitted fabric development and a love of mixed media and multi-disciplinary work. Emma gained a new perspective of life and design through the creative inspiration she sees in her children.

Why we do it…

We think there is a better future for the fashion industry, an industry we recognise is not sustainable in itself.

We believe that as society aspires to invest in a circular economy, creative thinking and design development will be one of the greatest assets to any business. By considering every aspect of how products are made and used by the consumer, we can innovate, save cost and close the loop to design better products from inception, time and time again.

We know there is a craft and art in the making of every item, and we enjoy helping our clients discover how to develop better products and understand the people they need to make them.

Camilla Wallin

Founder, Chione Heated Apparel

“I worked with Joanna during the product development stages of my brand. She was full of creative ideas on how I could develop the product and also had excellent production knowledge supporting me in preparing for my supplier trip to China. She has a wealth of knowledge working with suppliers and is an expert in the development and production processes enabling me to make cost savings and create the best product possible. I am happy to give her my strongest recommendations.”

Annie Taylor

Laxa Creative Director, Raising Ravers

“I had the absolute pleasure of working with Joanna using her consultancy services to assist in gaining focus and direction within my small brand. Her insight and expertise in sustainable product development and the human side of the supply chain have been invaluable for my brand to progress with an ethical approach. Calm and creative, she is wonderful to work with, the passion for her work is infectious and I’m delighted to have her in my network. Thank you, Joanna, I look forward to working with you again in the near future.”

Hilde Moseby Sills

Co-Founder, Moss and Rose

“Joanna has been invaluable to our vintage clothing company during the process of setting up our online business. She had unique ideas and managed to find completely new business opportunities we had completely missed. Not only is she professional, but one of the nicest people we have worked with. We can’t recommend her enough and look forward to future projects!”

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Joanna Czutkowna
+44(0)7477 917 906

I WENT SHOPPING TODAY LTD
Rural studio: Wayoh Barn, Blackburn Road, Edgworth, Bolton BL7 0PZ
Company number 13050056